Reframed a fragmented ACT product ecosystem into a more unified learner experience spanning planning, testing, results, and next-step decisions.
Aligned product, research, architecture, and adjacent teams around a systems-level vision for continuity, personalization, and cross-product learner support.
Reframed a fragmented ACT product ecosystem into a more unified learner experience spanning planning, testing, results, and next-step decisions.
Aligned product, research, architecture, and adjacent teams around a systems-level vision for continuity, personalization, and cross-product learner support.
Reframed a fragmented ACT product ecosystem into a more unified learner experience spanning planning, testing, results, and next-step decisions.
Aligned product, research, architecture, and adjacent teams around a systems-level vision for continuity, personalization, and cross-product learner support.
Product Strategy, Research & Delivery · Hy-Vee · Consumer Ecommerce
Re-architected a highly complex product detail experience to support scale, variation, and long-term growth.
Defined and negotiated the variation system governing the platform migration, contributing to a 1.49% conversion rate increase and 84k additional add-to-carts.
Product Strategy, Research & Delivery · Hy-Vee · Consumer Ecommerce
Re-architected a highly complex product detail experience to support scale, variation, and long-term growth.
Defined and negotiated the variation system governing the platform migration, contributing to a 1.49% conversion rate increase and 84k additional add-to-carts.
Product Strategy, Research & Delivery · Hy-Vee · Consumer Ecommerce
Re-architected a highly complex product detail experience to support scale, variation, and long-term growth.
Defined and negotiated the variation system governing the platform migration, contributing to a 1.49% conversion rate increase and 84k additional add-to-carts.
Defined interaction paradigms and system architecture for a cloud-based 3D collaboration platform built from zero to one.
Shaped a collaborative 3D modeling platform for large engineering and manufacturing organizations, with target accounts including Rockwell Collins, John Deere, Vermeer, and Caterpillar.
Defined interaction paradigms and system architecture for a cloud-based 3D collaboration platform built from zero to one.
Shaped a collaborative 3D modeling platform for large engineering and manufacturing organizations, with target accounts including Rockwell Collins, John Deere, Vermeer, and Caterpillar.
Defined interaction paradigms and system architecture for a cloud-based 3D collaboration platform built from zero to one.
Shaped a collaborative 3D modeling platform for large engineering and manufacturing organizations, with target accounts including Rockwell Collins, John Deere, Vermeer, and Caterpillar.
I specialize in complex, ambiguous problem spaces where design must align tightly with business goals, technical constraints, and organizational realities. I work across product, engineering, and leadership to clarify problems, reduce friction, and move teams forward with confidence when conditions are imperfect.
I align teams around shared models, not opinions. By clarifying constraints and surfacing tradeoffs early, I help product, engineering, and stakeholders make durable decisions under uncertainty.
I design interaction models and information systems that scale with complexity. My focus is on how experiences behave over time, not just how screens look, to enable product and organizational growth.
I turn messy qualitative and quantitative inputs into insights and direction. My strength is synthesis that reduces ambiguity and helps teams align without over-process.
I bring depth across UX, research, and leadership, shaped by years of work on complex systems. I value clarity, long-term impact, and building solutions teams can sustain.
This portfolio was designed and built from scratch to reflect how I actually work.
AI tools including Claude, v0, and ChatGPT were used selectively to support exploration, synthesis, drafting, and idea validation. They improved speed and iteration, while design judgment, structure, and final decisions remained my responsibility.
The site was designed in Figma and built in Webflow for flexibility, performance, and long-term maintainability.
