Product Design Leader · Principal-Level IC
I Design for How Complex Systems Actually Work
Twenty years across consumer, B2B, and enterprise—hands-on in the work, leading teams and alignment when the problem calls for it.
Former front-end developer with hands-on prototyping and implementation-level fluency.
Led teams of 3 to 8 across consumer, enterprise, and early-stage products.
MBA. NN/g UX Management certified. HFI CUA and CXA.
AI-Integrated Work
AI is a working part of my design process.

AI is part of how I work now. I use it to explore directions, test ideas, and get to working prototypes faster. I still make the calls where product judgment, trust, and risk matter. This example is a financial application review workspace I explored across several tools and shipped as a working prototype.

Explored through Stitch, v0, Figma Make, Claude Design, Claude, Vite, and Vercel.

View Desktop Prototype

Methods page in progress

AI-Integrated Work
AI is a working part of my design process.

AI is part of how I work now. I use it to explore directions, test ideas, and get to working prototypes faster. I still make the calls where product judgment, trust, and risk matter. This example is a financial application review workspace I explored across several tools and shipped as a working prototype.

Explored through Stitch, v0, Figma Make, Claude Design, Claude, Vite, and Vercel.

View Desktop Prototype

Methods page in progress

AI-Integrated Work
AI is a working part of my design process.

AI is part of how I work now. I use it to explore directions, test ideas, and get to working prototypes faster. I still make the calls where product judgment, trust, and risk matter. This example is a financial application review workspace I explored across several tools and shipped as a working prototype.

Explored through Stitch, v0, Figma Make, Claude Design, Claude, Vite, and Vercel.

View Desktop Prototype

Methods page in progress

Selected Work
UX Strategy, Systems Design & Delivery · ACT, Inc. · EdTech

Reframed a fragmented ecosystem of 37+ systems and 5+ product lines into a longitudinal learner experience.

Led UX strategy and cross-product alignment, shifting roadmaps from product silos toward learner continuity.

UX Strategy, Systems Design & Delivery · ACT, Inc. · EdTech

Reframed a fragmented ecosystem of 37+ systems and 5+ product lines into a longitudinal learner experience.

Led UX strategy and cross-product alignment, shifting roadmaps from product silos toward learner continuity.

UX Strategy, Systems Design & Delivery · ACT, Inc. · EdTech

Reframed a fragmented ecosystem of 37+ systems and 5+ product lines into a longitudinal learner experience.

Led UX strategy and cross-product alignment, shifting roadmaps from product silos toward learner continuity.

Product Strategy, Research & Delivery · Hy-Vee · Consumer Ecommerce

A 100+ product audit revealed that the PDP problem was really a product-model and variation-system problem.

Authored the rules, aligned Hy-Vee with ProdX on two API changes, and helped move Similar Items conversion from 0.82% to 1.49%.

Product Strategy, Research & Delivery · Hy-Vee · Consumer Ecommerce

A 100+ product audit revealed that the PDP problem was really a product-model and variation-system problem.

Authored the rules, aligned Hy-Vee with ProdX on two API changes, and helped move Similar Items conversion from 0.82% to 1.49%.

Product Strategy, Research & Delivery · Hy-Vee · Consumer Ecommerce

A 100+ product audit revealed that the PDP problem was really a product-model and variation-system problem.

Authored the rules, aligned Hy-Vee with ProdX on two API changes, and helped move Similar Items conversion from 0.82% to 1.49%.

0→1 Platform Design, Strategy & Delivery · Vertex · Manufacturing & Engineering SaaS

Founding Lead UX Designer and sole designer in year one, defining the 0→1 collaboration model for complex 3D work.

Designed around CAD, security, performance, and research-access constraints—and implemented React/CSS changes in the product repository.

0→1 Platform Design, Strategy & Delivery · Vertex · Manufacturing & Engineering SaaS

Founding Lead UX Designer and sole designer in year one, defining the 0→1 collaboration model for complex 3D work.

Designed around CAD, security, performance, and research-access constraints—and implemented React/CSS changes in the product repository.

0→1 Platform Design, Strategy & Delivery · Vertex · Manufacturing & Engineering SaaS

Founding Lead UX Designer and sole designer in year one, defining the 0→1 collaboration model for complex 3D work.

Designed around CAD, security, performance, and research-access constraints—and implemented React/CSS changes in the product repository.

Complex Problems Require Trust
Colleague feedback
“He is great at creating processes where none exist to ensure alignment across teams and to drive transparency with leadership.”
Jason Engelbart

Product Design Leader | Ex-Amazon


View on LinkedIn →
How I Work

I do my best work on products with messy rules, competing constraints, and no obvious answer. I work closely with product, engineering, and leadership to get the problem clear, make the tradeoffs visible, and help the team move.

Leadership

I help teams get aligned on how the product needs to work. That usually means making constraints and tradeoffs clear early, before they turn into rework.

Design

I focus on the interaction model underneath the screens: states, rules, flows, and what happens when the happy path breaks.

Research

I’m strongest at making sense of messy research, analytics, and stakeholder input and turning it into direction the team can use.

About

I’ve spent most of my career working on complex products across design, research, and leadership. I care about clear thinking, useful outcomes, and work teams can maintain.

Built With Intent, Not Templates

Designed in Figma and built in Webflow. I used Claude, v0, and ChatGPT for exploration, synthesis, drafting, and testing; I made the design, content, and product decisions.

Explore the Full Scope of My Work
For a broader view of the systems, leadership, and products I’ve led, explore the case studies and leadership work, or download my resume.
Let’s Connect
The easiest way to reach me is on LinkedIn. For more detailed inquiries, you can also use the contact form.